Thursday, May 9, 2019

Monday, April 1, 2019

Continue Business Plan Report Rough Draft

  • Write up a rough draft summary of your business plan:
    • Business Name & Business Logo
    • Slogan for your business
    • Problem Statement
      • What problem is your business trying to solve or what need are you fulfilling?
    • Bonus Info:
      • What is your Unique Selling Proposition?
        • What makes your company different?
      • Market Analysis
        • Who are your major competitors?
          • If not from you, from whom would your customers buy?
        • Is there demand for your product?
          • results from your primary research
    • CUSTOMER ANALYSIS
      • describe your target market
      • Survey Questions
      • Survey Results
        • summarize your survey results
      • Secondary Research
    • PURCHASE PLAN
      • Products List Details
        • What are you selling exactly?
      • FROM WHERE WILL YOU PURCHASE YOUR PRODUCT
      • WHEN WILL YOU PURCHASE YOUR PRODUCT
      • HOW MUCH WILL YOU PURCHASE
    • ADVERTISING PLAN:
      • How are you going to promote your business?
        • CREATE A SOCIAL MEDIA POST
        • DESIGN A PROMOTIONAL FLYER
        • DEVELOP A COMMERCIAL
    • SALES PLAN
      • Selling Price of each
        • include explanation of how you arrived at selling prices
      • Sales Forecast
        • How many of each product are you planning on selling and at what price?
      • WHERE WILL YOU SELL YOUR PRODUCT
      • WHEN WILL YOU SELL YOUR PRODUCT
      • GET APPROVAL TO SELL FROM Mr. Andrew Sharos, Assistant Principal
        • sample email available at:
          • tinyurl.com/212email
    • TEAM MEMBER ROLES
      • describe each team member's responsibilities

Thursday, March 21, 2019

Sub Plans

  • Get together in your Business Groups. Work with your business partners to:
    • complete the Costing a Tee Challenge
    • work on the Chapter 6 worksheets:
      • Section 6.1 Doing Market Research
      • Section 6.2 Industry and Market Analysis
      • Market Analysis – Value Chain Research (pg 73)
      • Market Analysis – Test Prep (pg 77)
  • Write up a rough draft summary of your business plan:
    • Business Name & Business Logo
    • Slogan for your business
    • Problem Statement
      • what problem is your business trying to solve or what need are you fulfilling
    • Unique Selling Proposition?
      • What makes your company different?
    • Market Analysis
      • Who are your major competitors?
        • If not from you, from who would your customers buy?
      • Is there demand for your product?
        • results from your primary research
      Products List Details
      • what are you selling exactly
    • PURCHASE PLAN
      • FROM WHERE WILL YOU PURCHASE YOUR PRODUCT
      • WHEN WILL YOU PURCHASE YOUR PRODUCT
      • HOW MUCH WILL YOU PURCHASE
    • Selling Price of each
      • include explanation of how you arrived at selling prices
    • Sales Forecast
      • how many of each product are you planning on selling and at what price
    • Customer Analysis
      • describe your target market
        • Survey Questions
        • Survey Results
          • summarize your survey results
        • Secondary Research
    • ADVERTISING PLAN:
      • how are you going to promote your business
        • CREATE A SOCIAL MEDIA POST
        • DESIGN A PROMOTIONAL FLYER
        • DEVELOP A COMMERCIAL
    • SALES PLAN
      • WHERE WILL YOU SELL YOUR PRODUCT
      • WHEN WILL YOU SELL YOUR PRODUCT
      • GET APPROVAL TO SELL FROM Mr. Andrew Sharos, Assistant Principal
        • sample email available at:
          • tinyurl.com/212email
    • Team Member Roles
      • describe each team member's responsibilities

Wednesday, March 13, 2019

Sub Plans

  • Get together in your Business Groups. Work with your business partners to:
    • complete the Costing a Tee Challenge
    • work on the Chapter 6 worksheets:
      • Section 6.1 Doing Market Research
      • Section 6.2 Industry and Market Analysis
      • Market Analysis – Value Chain Research (pg 73)
      • Market Analysis – Test Prep (pg 77)
  • Write up a rough draft summary of your business plan:
    • Business Name & Business Logo
    • Slogan for your business
    • Problem Statement
      • what problem is your business trying to solve or what need are you fulfilling
    • Unique Selling Proposition?
      • What makes your company different?
    • Market Analysis
      • Who are your major competitors?
        • If not from you, from who would your customers buy?
      • Is there demand for your product?
        • results from your primary research
    • Products List Details
      • what are you selling exactly
    • PURCHASE PLAN
      • FROM WHERE WILL YOU PURCHASE YOUR PRODUCT
      • WHEN WILL YOU PURCHASE YOUR PRODUCT
      • HOW MUCH WILL YOU PURCHASE
    • Selling Price of each
      • include explanation of how you arrived at selling prices
    • Sales Forecast
      • how many of each product are you planning on selling and at what price
    • Customer Analysis
      • describe your target market
      • Survey Questions
      • Survey Results
        • summarize your survey results
      • Secondary Research
    • ADVERTISING PLAN:
      • how are you going to promote your business
        • CREATE A SOCIAL MEDIA POST
        • DESIGN A PROMOTIONAL FLYER
        • DEVELOP A COMMERCIAL
    • SALES PLAN
      • WHERE WILL YOU SELL YOUR PRODUCT
      • WHEN WILL YOU SELL YOUR PRODUCT
      • GET APPROVAL TO SELL FROM Mr. Andrew Sharos, Assistant Principal
        • sample email available at:
          • tinyurl.com/212email
    • Team Member Roles
      • describe each team member's responsibilities

Monday, March 11, 2019

Day 23: Target Markets

Bellwork:  A major problem that entrepreneurs and companies face is that they can not meet the needs of EVERYONE with a single product.  How do they solve this problem? 

Class Objectives:

  • Recognize the use of target markets in product development
Today's Agenda:

Thursday, March 7, 2019

Day 19: Costing

Class Objectives:
  • Calculate costs associated with producing an item
Today's Agenda:

Wednesday, March 6, 2019

Logo Design

Logo Design Guidelines

    1. Be unique and clever
      • it's important that the image stands out from the rest
        • "The Mercedes logo isn’t a car
        • The Virgin Atlantic logo isn’t an airplane
        • The Apple logo isn’t a computer
    2. Understand the brand
      • The logo must reach a specific audience and when designing
        • Write down what you think about the brand
        •  Every logo has some kind of a history, filled with meaning and purpose
    3. Color is key
      • Every color has a different implication and can bring nuance to your message 
        • bright and bold colors may grab someone's attention, but could also seem brash; 
          • Red: energetic, sexy, bold
          • Orange: creative, friendly, youthful
          • Yellow: sunny, inventive, optimism
        • muted tones exude sophistication, but could be overlooked. •
          • Green: growth, organic, instructional
          • Blue: professional, medical, tranquil, trustworthy
          • Purple: spiritual, wise, evocative
          • Black: credible and powerful
          • White: simple, clean, pure
          • Pink: fun and flirty
          • Brown: rural, historical, steady
    4. What's in a name?
      • a logo consists of two elements: 
        • A wordmark 
          • Some companies with unique names choose to stick to Logotype entirely,
            •  like Ray-Ban, Coca-Cola and IBM. 
          • when considering typefaces for your text, 
            • be sure to avoid gimmicky fonts,
            •  utilize negative space and
            • perhaps tweak an existing font — websites like Font Squirrel or HypeForType are helpful. 
            • When all else fails: Turn to your friend Helvetica, a simple font that has been utilized well by many popular brands.
        • and a symbol. 
          • But if you have a generic name, then you're going to need something to identify the company by, which can be achieved by using a logo mark
    5. 5. Keep it easy and flexible
      1. It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. 


    Tutorial on How to Use Google Drawing to Create Your Logo

    Tuesday, March 5, 2019

    Business Naming

    Today's Agenda:

    Thursday, February 28, 2019

    Wrap up Business Opportunities Discussions

    Bellwork:
    • Here's a list of some previous Entrepreneurship class businesses:
      • Different shirt designs
      • Cupcakes
      • Paletas
      • Portable phone chargers
      • Leyden socks
      • More businesses...
    Class Objectives:
    • Identify business opportunities
    Today's Agenda:
    1. Identifying Business Opportunities
      • Steps 3 and 4
    2. Define the following terms:
      • online business
      • services
      • sustainability
      • social entrepreneurs
      • outsourcing
      • strategic alliance
      • corporate venture
      • innovation
      • niche
      • brainstorm
      • trade magazine
      • specialty magazine
      • trade show

    Wednesday, February 27, 2019

    Continue Business Opportunities

    Bellwork:
    • Here's a list of some previous Entrepreneurship class businesses:
      • Different shirt designs
      • Cupcakes
      • Paletas
      • Portable phone chargers
      • Leyden socks
      • More businesses...
    Class Objectives:
    • Identify business opportunities
    Today's Agenda:

    Tuesday, February 26, 2019

    Identifying Business Opportunities

    Bellwork:
    • Brainstorm with a neighbor to come up with a list of:
      • Current trends
      • Problems students have with/at school
      • Student needs
      • Student wants
    Class Objectives:
    • Identify business opportunities
    Today's Agenda:

    Wednesday, February 20, 2019

    Study for Unit Test

    Study for Cumulative TEST on FRIDAY

    Friday, February 15, 2019

    Chapter 2 Review / EverFi Market Works

    Chapter 2 Review
    EverFi
    • Continue in EverFi Market Works

    Wednesday, February 13, 2019

    Tuesday, February 12, 2019

    Continue Ch 2

    Successful Entrepreneurs

    Background:

    • influenced early in life by a role model

    Characteristics:

    • persistent
    • creative
    • responsible
    • inquisitive
    • goal-oriented
    • independent
    • self-demanding
    • self-confident
    • risk-taking
    • restless
    • action-oriented
    • enthusiastic

      Foundational Skills: 

      Monday, February 11, 2019

      Review Assessment / Begin Ch 2

      Be prepared to discuss the concept related to each of the items listed below:

      What Is Entrepreneurship?
        01. An individual who undertakes the creation, organization, and ownership of a business.
        02. A new business undertaking that involves risk.
        03. The study of how people choose to allocate scarce resources.
        04. In a/an__________, people have an important right to make economic choices.
        05. Money left after all expenses of running a business have been deducted.
        06.  ________ competition is a market structure in which there are numerous buyers and 
              sellers, and no single buyer or seller can affect price.
        07. A basic requirement for survival
        08. The resources businesses use to produce the goods and services
        09. In a free enterprise system, the price of a product is determined in the _______.
        10. The total value of items produced by workers within a country during a given period
      11. What is one of the basic requirements of being an entrepreneur?
      12. What is the most important thing to do before building a business?
      13. What is startup capital?
      14. When should you start saving for your startup capital?
      15. What is Income?
      16. What is the most common way for people to earn income?
      17. When is a budget balanced?
      18. What do we call expenses that you can’t do without?
      19. What do we call expenses that change month to month based upon use?

      20. What term can be used to describe the chance of losing something? 
        21. What is the primary risk faced by entrepreneurs who are starting a business?
        22. In business, what term do we use to describe any item that has value?
        23. Why do entrepreneurs invest assets into their business?


      Begin Chapter 2:

      • Identify the rewards and risks of going into business for yourself.
        • set schedule / long hours
        • total control / total responsibility
        • unlimited profit / potential loss
        • satisfaction / stress
      • competition can be difficult
      • investment can be lost
      • must acquire capital




      Tuesday, February 5, 2019

      Chapter 1 Continued

      Chapter 1 - What is Entrepreneurship?

      Monday, February 4, 2019

      Chapter 1 Notes

      EverFi Venture
      If you have not done so already...
      Please complete and turn in the worksheets for Lessons 3 and 4.

      EverFi Market Works
      If finished with EverFi Venture....
      Continue where you left off with EverFi Market Works

      Chapter 1 - What is Entrepreneurship?

      Thursday, January 31, 2019

      E-Learning Day: EverFi Venture Lessons 3 and 4

      Please complete and turn in the worksheets for Lessons 3 and 4.
      TEST ON FRIDAY

      Wednesday, January 30, 2019

      E-Learning Day: EverFi Venture Lessons 1 and 2

      Please complete and turn in the worksheets for Lessons 1 and 2.
      TEST ON FRIDAY

      • reviewing this Quizlet I found online may help you prepare for the test

      Tuesday, January 29, 2019

      Monday, January 28, 2019

      E-Learning Day - EverFi Venture Lesson 3

      Wednesday, January 23, 2019

      EverFi Venture Lesson 2

      Entrepreneur Spotlight

      Bellwork:
      • Take out the video notes from "How I Made My Millions"
      Class Objectives:
      • Investigate the background of an entrepreneur


      Today's Agenda:
      1. Wrap-up "How I Made My Millions"
      2. Entrepreneur Spotlight
      The world is FULL of entrepreneurs- some are really famous and others are less well-known.  You are to pick an entrepreneur and do a mini-research presentation on that person.  You need to include the following information (as well as anything else you feel is relevant to share):
      Business information
      • Product/service offered
      • How did this business come to be?
      • Where did original funding come from?
      Only ONE person per entrepreneur and first-come, first-served!
      You will present your entrepreneur to the class.

      Friday, January 18, 2019

      "How I Made My Millions"

      Today's Agenda:
      • Entrepreneurship Scenarios
      • "How I Made My Millions"
        • Video Focus:
          • Motivation of Entrepreneur?
          • Business or Social Entrepreneur?  Product or Service?
          • Defining Characteristic of Entrepreneur?
        • Assignment: Video Guide (paper copy)
      Class Objectives:
      • Explore motivation factors for successful entrepreneurs

      Thursday, January 17, 2019

      Who Are You?

      Who are you?
      • Create a list of your
        • skills
        • interests
        • values
        • personal characteristics
      Make a friend
      • Find 1 or 2 people in the class that have similar characteristics as you
      • Introduce your new friend to the class

      Friday, January 11, 2019

      EverFi Venture Introduction

      Sign up for EverFi Venture (we will use this next week)
      Look Up Definitions for these terms and create a vocabulary list in your notebook (to be turned in on Monday):

      • entrepreneur
      • entrepreneurship
      • entrepreneurial
      • free enterprise system
      • competition
      • innovation
      • profit
      • economics 
      • need
      • want
      • goods
      • services
      • factors of production
      • scarcity
      • supply and demand
      • economic equilibrium
      • Gross Domestic Product
      • opportunity
      • discontinuance
      • new venture organization
      • business failure
      • venture

      If finished, use the 
      Quizlet Review for EverFi to help you get ahead.

      Thursday, January 10, 2019

      Finish Introduction

      Look Up Definitions for these terms:

      • goods
      • services
      • factors of production
      • scarcity
      • supply and demand
      • economic equilibrium
      • Gross Domestic Product
      • opportunity
      • discontinuance
      • new venture organization
      • business failure
      • venture

      Wednesday, January 9, 2019

      Introduction Continued

      Look Up Definitions for these terms:

      • entrepreneur
      • entrepreneurship
      • entrepreneurial
      • free enterprise system
      • competition
      • innovation
      • profit
      • economics 
      • need
      • want

      Tuesday, January 8, 2019

      Day 1: Welcome

      Bellwork:
      • Find your seat!
        • Sit in the FRONT if you want to be SUCCESSFUL
      Class Objectives:
      • Understand classroom logistics
      • Get to know each other
      Today's Agenda:

      • Seating assignments
        • Sit in the Front = I want to learn and be successful
        • Sit in the Back = I want to pass or I don't care
      • Classroom Expectations
        • The Six P's of Success
          • Be Present
          • Be Punctual
          • Be Prepared to learn with fully charged chromebook, pens, pencils, and paper
          • Be Productive (don't wander the Internet or use your phone)
          • Be Polite
          • Be Positive  
        • Also:
          • Be Purposeful about meeting people
          • Be Philanthropic (giving of your time and money to those less fortunate)
          • Participate in a wide range of activities
          • Provide leadership in and out of the classroom
      • Classroom Rules
        • No Food = No Ants
        • No Music = Better Learning
        • Coaster = No Water Rings
        • No Phones = No Distractions
      • Accessing the daily agenda via Blogger
        • entre212.blogspot.com
      • Trouble-Shooting Your Chromebook
        • Click Clock
        • Sign Out
        • Shut Down
        • Try Again
        • Clear History from beginning of time periodically
      • Email
        • Username = first initial, last initial, ID#, @student.leyden212.org
        • Password = Capital First Initial, lowercase last initieal, #, 6-digit locker combination(6-digit birth date in summer)
        • labels help you stay organized
        • Zero-InBox
      • Complete the Student Info Form
      • Watch This Video - Hard Work, Works
      • Answer these riddles
        • "Why was the broom late for work?"
        • "What do you call a skeleton that doesn't do it's work?