- Be unique and clever
- it's important that the image stands out from the rest
- "The Mercedes logo isn’t a car
- The Virgin Atlantic logo isn’t an airplane
- The Apple logo isn’t a computer
- Understand the brand
- The logo must reach a specific audience and when designing
- Write down what you think about the brand
- Every logo has some kind of a history, filled with meaning and purpose
- Color is key
- Every color has a different implication and can bring nuance to your message
- bright and bold colors may grab someone's attention, but could also seem brash;
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- muted tones exude sophistication, but could be overlooked. •
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
- What's in a name?
- a logo consists of two elements:
- A wordmark
- Some companies with unique names choose to stick to Logotype entirely,
- like Ray-Ban, Coca-Cola and IBM.
- when considering typefaces for your text,
- be sure to avoid gimmicky fonts,
- utilize negative space and
- perhaps tweak an existing font — websites like Font Squirrel or HypeForType are helpful.
- When all else fails: Turn to your friend Helvetica, a simple font that has been utilized well by many popular brands.
- and a symbol.
- But if you have a generic name, then you're going to need something to identify the company by, which can be achieved by using a logo mark
- 5. Keep it easy and flexible
- It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo.
Tutorial on How to Use Google Drawing to Create Your Logo
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