Sub Plans

• Get together in your Business Groups. Work with your business partners to:
• complete the Costing a Tee Challenge
• work on the Chapter 6 worksheets:
• Section 6.1 Doing Market Research
• Section 6.2 Industry and Market Analysis
• Market Analysis – Value Chain Research (pg 73)
• Market Analysis – Test Prep (pg 77)
• Write up a rough draft summary of your business plan:
• Business Name & Business Logo
• Slogan for your business
• Problem Statement
• what problem is your business trying to solve or what need are you fulfilling
• Unique Selling Proposition?
• What makes your company different?
• Market Analysis
• Who are your major competitors?
• If not from you, from who would your customers buy?
• Is there demand for your product?
• results from your primary research
Products List Details
• what are you selling exactly
• PURCHASE PLAN
• FROM WHERE WILL YOU PURCHASE YOUR PRODUCT
• WHEN WILL YOU PURCHASE YOUR PRODUCT
• HOW MUCH WILL YOU PURCHASE
• Selling Price of each
• include explanation of how you arrived at selling prices
• Sales Forecast
• how many of each product are you planning on selling and at what price
• Customer Analysis
• describe your target market
• Survey Questions
• Survey Results
• summarize your survey results
• Secondary Research
• ADVERTISING PLAN:
• how are you going to promote your business
• CREATE A SOCIAL MEDIA POST
• DESIGN A PROMOTIONAL FLYER
• DEVELOP A COMMERCIAL
• SALES PLAN
• WHERE WILL YOU SELL YOUR PRODUCT
• WHEN WILL YOU SELL YOUR PRODUCT
• GET APPROVAL TO SELL FROM Mr. Andrew Sharos, Assistant Principal
• sample email available at:
• tinyurl.com/212email
• Team Member Roles
• describe each team member's responsibilities

Sub Plans

• Get together in your Business Groups. Work with your business partners to:
• complete the Costing a Tee Challenge
• work on the Chapter 6 worksheets:
• Section 6.1 Doing Market Research
• Section 6.2 Industry and Market Analysis
• Market Analysis – Value Chain Research (pg 73)
• Market Analysis – Test Prep (pg 77)
• Write up a rough draft summary of your business plan:
• Business Name & Business Logo
• Slogan for your business
• Problem Statement
• what problem is your business trying to solve or what need are you fulfilling
• Unique Selling Proposition?
• What makes your company different?
• Market Analysis
• Who are your major competitors?
• If not from you, from who would your customers buy?
• Is there demand for your product?
• results from your primary research
• Products List Details
• what are you selling exactly
• PURCHASE PLAN
• FROM WHERE WILL YOU PURCHASE YOUR PRODUCT
• WHEN WILL YOU PURCHASE YOUR PRODUCT
• HOW MUCH WILL YOU PURCHASE
• Selling Price of each
• include explanation of how you arrived at selling prices
• Sales Forecast
• how many of each product are you planning on selling and at what price
• Customer Analysis
• describe your target market
• Survey Questions
• Survey Results
• summarize your survey results
• Secondary Research
• ADVERTISING PLAN:
• how are you going to promote your business
• CREATE A SOCIAL MEDIA POST
• DESIGN A PROMOTIONAL FLYER
• DEVELOP A COMMERCIAL
• SALES PLAN
• WHERE WILL YOU SELL YOUR PRODUCT
• WHEN WILL YOU SELL YOUR PRODUCT
• GET APPROVAL TO SELL FROM Mr. Andrew Sharos, Assistant Principal
• sample email available at:
• tinyurl.com/212email
• Team Member Roles
• describe each team member's responsibilities

Day 23: Target Markets

Bellwork:  A major problem that entrepreneurs and companies face is that they can not meet the needs of EVERYONE with a single product.  How do they solve this problem? 

Class Objectives:

• Recognize the use of target markets in product development

Today's Agenda:

• Fast Food Gone Global Video
• Intro to Target Markets Discussion
• Defrosting Frozen Activity
• Target Market Activity- Drink It Up

Day 19: Costing

Class Objectives:

• Calculate costs associated with producing an item

Today's Agenda:

• Business Finances presentation
• Profit Motive
• Revenue
• Profit/Loss
• Break-Even Point
• Cost Challenge (Costing a Tee worksheet)

Logo Design

Logo Design Guidelines

1. Be unique and clever
• it's important that the image stands out from the rest
• "The Mercedes logo isn’t a car
• The Virgin Atlantic logo isn’t an airplane
• The Apple logo isn’t a computer
2. Understand the brand
• The logo must reach a specific audience and when designing
• Write down what you think about the brand
•  Every logo has some kind of a history, filled with meaning and purpose
3. Color is key
• Every color has a different implication and can bring nuance to your message 
• bright and bold colors may grab someone's attention, but could also seem brash; 
• Red: energetic, sexy, bold
• Orange: creative, friendly, youthful
• Yellow: sunny, inventive, optimism
• muted tones exude sophistication, but could be overlooked. •
• Green: growth, organic, instructional
• Blue: professional, medical, tranquil, trustworthy
• Purple: spiritual, wise, evocative
• Black: credible and powerful
• White: simple, clean, pure
• Pink: fun and flirty
• Brown: rural, historical, steady
4. What's in a name?
• a logo consists of two elements: 
• A wordmark 
• Some companies with unique names choose to stick to Logotype entirely,
•  like Ray-Ban, Coca-Cola and IBM. 
• when considering typefaces for your text, 
• be sure to avoid gimmicky fonts,
•  utilize negative space and
• perhaps tweak an existing font — websites like Font Squirrel or HypeForType are helpful. 
• When all else fails: Turn to your friend Helvetica, a simple font that has been utilized well by many popular brands.
• and a symbol. 
• But if you have a generic name, then you're going to need something to identify the company by, which can be achieved by using a logo mark
5. 5. Keep it easy and flexible
1. It’s important to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo. 

Tutorial on How to Use Google Drawing to Create Your Logo

Business Naming

Today's Agenda:

• Naming a Business Notes
• Naming a Business Worksheet
• Business Work Time: Come up with a name for your business.
• try these sites to get some ideas
• VisualThesaurus.com (gives you a visual around a keyword)
• Shopify Business Name Generator (generates business name ideas and checks domain availability simultaneously)
• NameMesh.com (provides a startup company name generator)
• Naminum.com (allows you to generate names based on a theme)